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How to Get Started with Google AdWords PPC

Blog / How to Get Started with Google AdWords PPC

Google AdWords is the most popular pay-per-click (PPC) advertising program. It’s Google’s ad platform that helps businesses show ads when people search on Google, YouTube, and Gmail. Google uses an auction-based system to determine which ads are shown on top of search results, also called sponsored links or sponsored listings.

The advertiser with the highest bid will have their ad displayed as a sponsored listing at the top of the page and other ads by lower bidders will be displayed underneath it on either side. But some may ask, "how much should I pay per click on google Adwords"? Well, we'll discuss it below and everything else in between.

Pay-per-click (PPC) is when an advertiser pays a publisher when the ad is clicked.

PPC advertising is a great way to get your business name out there, build brand recognition, generate leads and get traffic to your website.

Google adwords pay per click advertising can be used for multiple purposes: For example, PPC ads are often used by local businesses looking to target customers who are searching for products or services in their area. This allows them to capture leads from people interested in the product they offer but who may not know about them yet. They can also be used as an alternative way of driving traffic to a website while building up brand awareness.

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Google AdWords is a paid advertising platform that allows advertisers to bid on keywords.

Google AdWords pay per click is a platform that allows advertisers to pay for keywords. In other words, they will run ads for any given keyword. When people type that word into Google, their ad shows up.

This is a paid advertising platform where you pay only when someone clicks on your ad and visits your website or makes a purchase. You can target specific locations, devices, demographics and even specific websites.

For certain types of businesses, it can be one of the most valuable channels available.

There are plenty of companies that would benefit from PPC advertising, but it isn't a magic bullet for every business.

PPC is a good fit for certain types of businesses: those with strong brand recognition and high-value products or services that are relatively easy to sell. If your business doesn’t fall into one of these categories, don't despair. You can still grow your revenue through other channels such as organic search traffic, social media marketing and email marketing.

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Ads can be shown anywhere on the web where Google has content partners.

You can show ads on Google Search, the Google Display Network, YouTube, and Google Shopping. And you can use text ads or video ads to reach your target audience anywhere on the web where we have content partners—from florists to game developers to travel sites to job search engines.

  • Google Search: Search is a great way to promote products and services that people are already searching for online, so they can easily find what they’re looking for right away.
  • The Display Network: With more than 2 million websites in our network and access to more than 1 trillion ad impressions each month across these sites, we offer an unmatched opportunity for businesses of all sizes with all kinds of products and services. With the Display Network alone being so large—websites host an average of 3–5 ads per page which means there is plenty of room for yours!
  • YouTube: Why not drive traffic from YouTube? Our research shows that 66% of adults who watch video on YouTube are actively looking for something specific when they visit our site; this makes it one of the most relevant places online where people go when looking for answers around specific interests or topics (e-commerce).

You control how much you spend, and only pay when people click on your ad.

With PPC, you can reach more people who are actively looking for what you offer with keywords and location targeting capabilities. Part of the Google adwords pay per click cost is having control over how much you spend and only pay when people click on your ad.

If you’re trying to increase sales right away by getting your website in front of people who are ready to buy something, PPC is a great choice. But if you want quick results in search results or want to build awareness around a specific topic (like “online marketing services”), then organic SEO might be better.

PPC is a good choice if you want quick results to get your site appearing in search results, or if your goal is to increase sales right away by getting your website in front of people who are ready to buy something.

PPC is a good choice if you want quick results to get your site appearing in search results, or if your goal is to increase sales right away by getting your website in front of people who are ready to buy something.

If this sounds like you, then read on!

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The big difference between SEO and PPC is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

The big difference between SEO and PPC is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). Another big difference between the two channels is that SEO takes time while paid search doesn’t.

So now that you know more about paid advertising and how it works, what’s next? If you’re just getting started, there are a few things to consider before diving right in. First of all, take some time to think through your goals so that you can see what kind of campaign makes sense for them. Then make sure that whoever is managing your PPC campaigns knows exactly what they need from each keyword phrase so they don't waste money on keywords that don't produce results.

PPC Agency London is the best PPC marketing company when it comes to AdWords pay per click because we have a team of experienced professionals who know how to get the most out of your budget.

We also offer a wide range of services, so you can tailor your campaign to meet your specific needs.

So contact us today to see how we can help you reach your goals!

Jason Ferry
Author: Jason Ferry
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